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Evaluating Front-End Campaign Performance

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  1. Evaluating with a Minimum Viable Funnel (MVF)
  2. Engineering A Minimum Viable Funnel (MVF)
  3. Assessing Minimum Viable Funnel (MVF) Performance

Learn how to set-up the different pages and pieces of a Minimum Viable Funnel (MVF).

NOTE: As of 6/1/2021, we advise you to NOT use the “mock play” image in the traffic captivation page when using Facebook advertising.

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